Audi through the voice of its CEO Rupert Stadler has announced it is still committed to hit the 2-million annual sales objective by the end of the decade.
This is a rather bold target taking into account the ongoing Dieselgate and also if we look at last year’s numbers when Audi sold 1.74 million cars. Achieving the 2M mark is going to be difficult, but Audi does have a few new models baking in the oven that will likely sell in crazy numbers. The first of the bunch will be the Q2 entry-level crossover set to go on sale in the second half of next year, following a world premiere in Geneva in March.
Sometime in 2018, Audi will introduce the fully electric Q6 which will be followed a year later by the flagship Q8. Audi believes that by the end of the decade, 40% of its total sales will consist of crossovers and SUVs.
Rupert Stadler told Automotive News Europe that Audi makes the real money with the cars that cost more than €50,000. He went on to specify there’s going to be a “true offensive” in that area with the new generations of the A5, A6, A7 and A8 due to arrive in the years to come.