There’s a hilarious media war going on between Audi and BMW regarding laser headlight technology offered in the R8 LMX and i8, respectively. It all started with BMW introducing the i8 as the world’s first production car fitted with laser headlights. Audi then wanted to steal their thunder by announcing the R8 LMX with deliveries scheduled to commence before those of the i8. However, that didn’t happen as BMW promptly responded with a quick event where they delivered the first cars, before Audi.
Now, Audi is continuing the online battle by characterizing the R8 LMX as being the “fastest series car with a laser beam.” Although they are correct, it should be noted that the i8 and R8 don’t compete in the same segment as one has a plug-in hybrid powertrain while the other is a full-blown supercar.
To refresh your memory, the R8 LMX represents Audi’s last hurrah for the current generation R8, packing the familiar V10 5.2-liter naturally-aspirated gasoline engine that delivers 570 PS and a peak torque of 540 Nm. It does the 0-100 km/h run in 3.4 seconds and tops out at 320 km/h. These performance figures are considerably better than those of the BMW i8 which needs a full second more for the sprint and can only hit a maximum speed of 250 km/h.
Now we are wondering what BMW’s marketing department is cooking up as a response for Audi’s post on their official Facebook account.