Former Audi CEO Bram Schot Might Move to Jaguar

Following the departure of former Audi CEO Rupert Stadler, Bram Schot stood in as interim CEO and did an admirable job. Stepping into a CEO role following the arrest of your predecessor, during the aftermath of a major international scandal, isn’t easy and Schot’s steady hand helped right the ship. That commendable work must have resonated with some other brands because Jaguar is now looking at Schot as its next potential CEO.


Current Jaguar CEO Ralf Speth is set to retire later this year and the British brand is looking into his replacement, with a few Germans on its short list. Among them is Bram Schot, who’s now a free agent following Audi’s hiring of Markus Duesmann as its new CEO.

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Also on that short list is ex-BMW exec Klaus Froehlich, who used to run the Bavarian brand’s R&D department. If one of them is hired, it’d mark the second British icon to hire a German CEO this year, as Aston Martin just hired Tobias Moers from AMG.

Bram Schot,Chairman of the Board of Management of AUDI AG and temporary Member of the Board of Management for Sales and Marketing


To be honest, I was a bit surprised when Schot was let go. He did a commendable job stepping in as CEO during turbulent times. Not only that but he helped usher in the brand’s first-ever electric car, the Audi e-tron. Admittedly, the e-tron wheels were turning long before Schot got there but he helped deliver it to market in a big way. Clearly, he brings something to the table or else Jaguar wouldn’t be interested.

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Having said that, we hope Schot does well at Jaguar and can help mitigate the brand’s struggles. Jaguar is a great brand that makes incredible cars but can’t seem to sell them much outside of the UK. That’s especially true in the US, where the only Jaguar I see on a regular basis is the F-Pace SUV. Hopefully Schot can turn things around and, again, right a ship.


[Source: AutoNews Europe]
Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.