The microchip shortage has been a royal pain in the derrière for most automakers, forcing them to lose precious sales due to the lack of necessary semiconductors to complete the cars. As the saying goes, when it rains it pours taking into account the chip crunch comes after 2020 when demand for cars fell from a cliff due to the coronavirus pandemic, which is still impacting some parts of the world.
The issues with missing microchips won’t be ending anytime soon, according to Audi CEO. In an interview with German newspaper Augsburger Allgemeine, Markus Duesmann said the Four Rings are projecting an end to the crisis around next summer. The following statement comes after the executive told Reuters in October the Ingolstadt-based marque has had to overcome issues caused by the lack of semiconductors virtually on a daily basis.
“We hope that we can reach a stabilization with regard to production and chip deliveries at the end of the first half of 2022.”
While Audi had a pretty solid first half of the year, even though it lost about 50,000 sales due to missing chips, the company’s head honcho admits H2 2021 will probably be “much weaker.” “We really have trouble,” Markus Duesmann told Reuters last month. He even went as far as to say these problems have generated the “perfect storm.”
The issues couldn’t have come at a worse time as Audi is investing heavily in EVs by developing a whole family of zero-emissions models in order to prepare for the inevitable retirement of gasoline and diesel engines. It needs all the money it can get to fund its electric plan, with all models due to be launched from 2026 to eschew the combustion engine. 2025 will be the final year when VW’s luxury division will introduce its last new car equipped with an ICE.
Source: Augsburger Allgemeine via Reuters