Without question, Audi has been one of the most aggressive electric vehicle automakers in the industry over the past couple of years. Since, 2018, Audi has introduced, the e-tron SUV, the e-tron Sportback, sportier “S” variants of both, the e-tron GT, the Q4 e-tron, Q4 e-tron Sportback, and the all-new A6 e-tron Concept. Audi has developed more new EVs in the past couple of years than Tesla has developed in its entire existence. Audi is hurrying to put out more and more EVs, simply because that’s where it sees the market heading.
According Audi CEO Markus Duesmann, electric vehicles will make up half of the automotive market by 2030. In fact, Duesmann sees such a massive shift in the demand for electric vehicles that, as long as the infrastructure can support it, he doesn’t see a reason why any customer would want internal combustion if electric vehicles are available.
“From a technical point of view, it makes no sense to have both drivetrains on board,” Duesmann said during a recent speed at the Vienna Engine Symposium. “We can see no reason why future customers should not choose a battery-electric vehicle once the right infrastructure is in place.”
And customers will certainly have a lion’s share of Audi EVs to choose from, instead of their internal combustion counterparts. In addition to the large suite of aforementioned EVs, Audi is also developing a new electric SUV — the Audi Q6 e-tron — which will be built on the same PPE (Premium Platform Electric) architecture as the upcoming A6 e-tron and Porsche Macan Electric.
Once the charging infrastructure advances to a point in which the majority of customers can viably own electric vehicles, Audi will have enough of them on sale for its customers to have no technical reason to choose internal combustion instead. If customers choose piston-engines over electric motors at that point, they will be emotional purchases and not logical ones.