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Audi Needs a Competitor for the New BMW iX M60

Hot off the press is the new BMW iX M60, which made its worldwide debut only a few hours ago. The M60 is the performance version of BMW’s iX, an all-electric SUV that competes with the Audi e-tron. This new performance variant seems mightily impressive on paper and, if Audi wants to remain competitive in the segment, is going to need its own rival.

 

On the outside, the BMW iX M60 looks like a standard iX. Aside from sportier looking wheels and some goldish trim, there’s nothing to differentiate the M60 from its standard sibling. However, under the skin, the iX M60 packs a serious punch.

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Powering the BMW iX M60 are two electric motors, like the standard e-tron, but it makes 610 horsepower and an astonishing 811 lb-ft of torque. For comparison’s sake, the most potent Audi e-tron is the e-tron S, which makes 496 horsepower and 718 lb-ft of torque.

 

What really puts the power gap into perspective is their performance figures. The Audi e-tron S gets from 0-60 mph in 4.3 seconds, which is pretty good. The BMW iX M60, however, does the same sprint in just 3.6 seconds. For reference, the Lamborghini Urus does it in 3.2 seconds. So the M60 is super-SUV fast, whereas most sport sedans are faster than the e-tron S.

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Making matters worse for Audi is the iX M60’s range. Despite having far more power than the most powerful Audi e-tron S, the Bimmer also has quite a bit more range than the furthest range e-tron. With 280 miles of range, it embarrasses the e-tron S’ 212 miles.

 

These sorts of high-performance electric SUVs are going to soon become a commonplace. First it was the Tesla Model X Plaid and now the BMW iX M60. Automakers are realizing that big power from electric motors is cheap and easy, even in heavy SUVs. And since big SUVs are what people want, especially in America, big, power, electric SUVs are what brands are going to make. The fact that BMW has the iX M60 is going to drive customers away from Audi and toward it.

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Admittedly, the BMW iX M60 isn’t a great looking car and the Audi e-tron S is far prettier. But looks won’t help at the drag strip and they won’t help between charging stations. In terms of what the two cars actually are, the BMW iX has the Audi e-tron beat. Now it’s time for Audi to respond.

Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.