Audi, BMW and Mercedes finalists to buy HERE maps business from Nokia

After last month’s rumor, it seems Audi together with BMW and Mercedes-Benz are now the three finalists to fight for Nokia’s HERE maps business acquisition. A report issued by Automotive News Europe states the Finnish company has decided to sell its HERE mapping solution to one of the three premium automakers from Germany, but the discussions between the parties have reached a critical point as there are some debates regarding structure and price.

Audi, BMW and Mercedes-Benz are apparently not as pressured as before to buy Nokia’s HERE maps business now that reports are indicating Uber has decided to withdraw its offer for the software which according to experts its worth between €2 to €4 billion.

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The report goes on to specify there are a minimum of three groups interested in acquiring Nokia’s HERE, as follows: Audi, BMW and Mercedes Benz is one of them; a consortium between Uber and China-based Baidu, along with a Chinese social network and online media company known as Tencent.

It will be interesting to see what will happen if Audi or BMW is going to win this fight against Baidu taking into account that both automakers have deals with the Chinese company to work on autonomous vehicle development as well as map data in China.

via Automotive News Europe

Adrian Padeanu

Long-time fan of the fabled Four Rings.