Audi Becomes the Partner of Women’s Soccer at FC Bayern soccer

Audi has long been partnered with the FC Bayern Munich soccer club. Audi partnered with the Men’s team back in 2002. Starting on October 14, though, the FC Bayern Munich women’s team will wear the four-ringed Audi logo on their jerseys.


“FC Bayern Munich’s female soccer players are outstanding athletes and formidable personalities. The collaboration is an inspiration for Audi and enriches our successful partnership with the club,” said Hildegard Wortmann, Member of the Board of Management for Sales and Marketing at AUDI AG.


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The home game debut of this partnership will see FC Bayern take on BK Häcken, from Gothenburg, Sweden.


“We are delighted that Audi is now supporting the entire FC Bayern family as a partner. Women’s soccer is experiencing rapid growth overall, and we are also setting national and international standards with our FC Bayern women as German champions. Audi’s commitment to our women’s soccer team as a partner confirms the tremendous development of this squad over the years and is clear evidence of the enormous potential in this area,” said a delighted Andreas Jung, Executive Board Member responsible for marketing at FC Bayern.


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In this photo gallery, you can see three players for the team; Captain of the team Lina Magull, Vivian Asseyi and Hanna Glas; checking out the Audi Q4 e-tron. It’s a great idea for Audi to get athletes into its e-tron models, as it will help make electrification exciting and cool. If Audi wants to attract younger audiences to its electrified models, this is a good way to start.


Not only is the Audi A4 e-tron the newest electric Audi to go on sale, it’s also the most affordable, which will help get younger customers involved with electrification. Put some young athletes in some promos and put the Audi logo on their sleeves and Audi e-tron models will instantly become more attractive.


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Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.