Audi Launches Artemis Project To Speed Up Car Development

Named after a Greek goddess, Artemis is a new major undertaking from Audi to boost car development in the coming years. It represents a top priority for the company’s newly appointed CEO, Markus Duesmann, with an emphasis on electric vehicles as well as autonomous driving tech. Leading the project is motorsport chief engineer Alex Hitzinger, who has been tasked to “develop a pioneering model for Audi quickly and unbureaucratically.”

Artemis will represent a key factor in the Volkswagen Group’s bold objective to introduce a whopping 75 EVs by 2029. The first order of business will be to launch a “highly efficient electric car” by 2024, although exact details about the EV remain shrouded in mystery. It sounds like a city car to us, possibly a replacement for the Volkswagen e-up!, SEAT Mii Electric, and the Skoda Citigoe iV trio of pint-sized EVs.

For what it’s worth, the adjacent image showing the Q4 E-Tron and E-Tron GT concepts flanked by the E-Tron SUV and a not-so-mysterious model is not new. If you’re wondering what’s with the car hiding under wraps, it’s seemingly the new A5 Sportback-sized electric concept teased by Audi back in October 2019. It will ride on the Premium Platform Electric (PPE) co-developed with Porsche as the EV equivalent of conventionally powered cars fitted with longitudinally mounted engines. The car in question will be developed in both rear- and all-wheel-drive configurations, with single and dual motor setups, respectively.

We should point out Audi doesn’t specifically say the car we’re talking about is the one related to the Artemis project set to launch in 2024, but this is the image they’ve attached to the press release. The concept was partially revealed in the aforementioned teaser while sitting right next to the same three E-Tron models, as seen above.  Actually, we’d be surprised if the zero-emissions swoopy sedan is the model Audi is referring to as we have a feeling it’s an entirely different vehicle. A city-oriented EV is the vibe we’re getting from reading the press release.

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Either way, Artemis will count on resources from the whole VW Group to accelerate the development process and allow VAG to double down on its electric agenda.

Adrian Padeanu

Long-time fan of the fabled Four Rings.