The push for clean energy and better efficiency isn’t just for automobiles. Automakers and local governments are also making a push to improve energy infrastructure. So Audi of America President Scott Keogh has no co-chaired the Commission on U.S. Transportation Sector Efficiency at the Alliance to Save Energy.
“The formation of this commission is an important step in making innovative progress at a pivotal time in the transportation industry,” said Scott Keogh. “I’m proud to join this commission and work with key stakeholders across the industry to see that we capitalize and advance the potential that comes with electric, shared and automated vehicle technologies.”
Keogh joins Mayor William Peduto and Fort Worth, Texas Mayor Betsy Price, as well as other executives from the automotive and technology industries, to help develop more efficient energy use in the transportation sector. The commission would like to reduce energy consumption by 50 percent by the year 2050. It’s called the “50 by 50” commission.
This push for a cleaner and more efficient energy infrastructure, along with improved energy consumption among transportation, is necessary for our future. Electric cars won’t be able to clean everything on their own. Having Keogh on such a commission is also good PR for Audi. The brand has faced some heavy criticism for its diesel-gate scandal and cheating emissions regulations in America. So this will help bring its public image back up and show that the four-ringed brand is focused on cleaner, more efficient energy.
Will this be enough to help Audi’s image in America? We’re not sure, but it’s certainly movement in the right direction.