It seems that the Audi A4 Allroad and A6 Allroad have reached the end of their, erm… roads in the UK. Due to lack of sales, Audi UK decided to discontinue both Allroad models, though that’s not entirely surprising considering the UK market gets all of Audi’s Avant models.
According to Autocar, Audi sold just 292 A4 Allroad models which is almost embarrassing when you consider Audi sold 446 RS4 Avants in the UK, despite the RS4 costing a lot more. Even worse was the A6 Allroad, which sold just 256 units, less than half of RS6 Avant sales.
The Audi A6 Allroad will be updated with a Facelift within the year but it’s still up in the air whether Audi will bring it to the UK. However, a spokesperson from Audi UK told Autocar that there are no current plans to do so.
There might be hope for the Audi A4 Allroad, though, as the Audi A4 will be getting an entirely new generation next year. With that will likely come its own Allroad model, so it’s possible Audi rolls the dice on it again.
Although, it’s hard to imagine a high demand for Allroad models in the UK, considering all the Avants that are on offer. Audi Allroad models make sense here in the UK, as we don’t get any Avant models but the UK gets the lot of ’em. And while I learned during my week with the A6 Allroad that such models can be quite practical, they aren’t that much more practical or capable than a standard wagon. So there seems to be no need for Allroads in the UK.
Also gone in the UK is the Audi A1 Citycarver, though that was even less popular than the Allroad models, so no surprise there.
While Audi UK hasn’t completely shut down the idea of an Allroad return sometime in the future, they’re dead for now.