Audi A7 h-tron quattro concept stars in new ad

The Audi A7 h-tron quattro concept has returned in a rather interesting commercial created by German advertising agency Thjnk. Entitled “Disappearing Billboard”, the ad was created using LED lighting and steam to show off the concept in a special way and then it disappears into the night.

We remind you the vehicle originally debuted back in November 2014 at the Los Angeles Auto Show with a fuel cell plug-in hybrid setup. The rather complex hardware encompasses a fuel stack with 300 individual cells installed under the hood which operate in the 230-360 voltage range and work together with the turbocharger which forces the air into the cells. There’s also a coolant pump and a recirculation fan for returning the unused hydrogen into the anode.

It also boasts an 8.8 kWh lithium-ion battery taken from the A3 Sportback e-tron and mounted under the trunk. It can be recharged using a power socket or through recuperation. The Audi A7 h-tron quattro concept also has two front and rear electric motors driving the axles independently and each generate 85 kW or 114 kW when the voltage is temporarily increased.

All the hardware has increased the vehicle’s weight to a rather hefty 1,950 kg, but despite that it still manages to run the 0-62 mph (0-100 km/h) sprint in 7.9 seconds. It can be driven on electric power for 31 miles (50 km) while in fuel cell mode it can travel for 310 miles (500 km) thanks to the four hydrogen tanks.

Adrian Padeanu

Long-time fan of the fabled Four Rings.