Audi is currently in the process of cutting back its model portfolio. In an attempt to limit cost and increase its investments into electrification, some models, and possibly entire model lines, are going to be killed off. Sadly, the Audi A5 Sportback might be one of those models.
When recently speaking to Autocar at the 2019 Frankfurt Motor Show, Audi CEO Bram Schot spoke about just how much the brand was willing to cut. It was previously said that Audi would slim its portfolio down by 27-percent. We’re now learning that it’s likely going to be much more than that.
“Twenty seven is not the end, the end will be forty or forty five-percent. We think it’s the new premium, it’s simplified premium.” Schot told Autocar.
“It is not easy because at a global perspective, a take rate of one or 2-percent sounds like an easy decision but in a specific country that could be seventy-percent of your sales. It’s very hard decision-making. We’ve done it, and we’re down twenty seven-percent so that’s huge.”
When asked about which models could be axed, Schot said “It’s not only models but variations – do we want to have a normal saloon and a sportback? We’re discussing this currently for a specific model.”
It’s not hard to guess which model that is — the Audi A5 Sportback. Because the Audi A4 is going to continue to live on, Audi might not see the point in continuing to sell the A5 Sportback, which is essentially an A4 with a slightly sexier body style. While it’s possible he’s talking about the Audi A7 Sportback, it’s not likely as he also spoke about wanting to increase the brand’s market share in more premium segments, mentioning the A6, A7 and A8.
We’re hoping the Audi A5 Sportback doesn’t get the boot, as it’s one of the more interesting cars Audi sells in the ‘States. However, if it leads to more interesting electric cars in the future, we’re all for it.