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Audi A4 TDI won’t come to US due to lack of market, not dieselgate

The new 2016 Audi A4 will be launching in the US market this month and it will be sold exclusively with a 2.0 liter TFSI gasoline engine. In Europe, Audi customers are offered a suite of engines, many of which are diesel-powered. However, the US market will not receive any TDI engines for the A4, at least for the foreseeable future, and the reason behind that decision, remarkably, has nothing to do with the recent diesel scandal.

Unless you’ve been living under a rock for the past few months, you’ve heard of the diesel scandal that’s enveloped the entire Volkswagen Group. Volkswagen, as well as all brands underneath it, installed a defeat device on its diesel engines to trick the EPA, as well as other governing bodies, into thinking the engines passed emissions, when they in fact didn’t. This scandal has caused a serious distrust of the entire Volkswagen brand, but especially with diesels, among US customers. However, that isn’t the reason why Audi won’t be selling the A4 TDI in America.Audi A4 2.0 TDI

In fact, the reason, according to Audi of North America Boss, Scott Keogh “We will get the cars certified and we would have brought [the A4 diesel] if there was enough demand,”. However, there simply isn’t enough demand for a diesel A4 in America and that isn’t anything new.

American customers haven’t ever wanted diesel A4s for some unknown reason, so it isn’t surprising that Audi isn’t going to sell one here. It’s likely that Audi wouldn’t have sold the A4 TDI here in the ‘States even if the diesel scandal had never happened. Which is strange, considering that the Audi A6 and Audi A8, as well as the Q5 and Q7, are sold here with TDI engines. But US A4 customers just do not seem to want diesel engines.

This means that US customers will be stuck with the 2.0 TFSI engine that makes 252 hp, but that isn’t such a bad thing as that engine is rather good.

Audi will be attempting to re-certify its TDI engines for the Q5 and Q7 in the ‘States, though. So hopefully we’ll be seeing some TDI engines in those cars in the future.

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Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.