Audi A4 To Face New Rival As Citroen Plans Premium Sedan

With its stylish 508 liftback, Peugeot wants to lure you away from buying an Audi A4 Sedan. Same goes for luxury brand DS with its fancy DS9 model. It would seem yet another PSA brand is interested in going after Ingolstadt’s best-selling car as Citroen is preparing a new flagship sedan. A new report from Autocar suggests the company with the double chevron logo wants to launch a model to fill in the void left after the C6’s demise roughly eight years ago.

The car in question is destined to arrive towards the end of 2021 with a futuristic design previewed in 2016 by the quirky Cxperience concept pictured below. To infuse a premium vibe, Citroen is looking to implement a sophisticated hydraulic suspension to ensure a silky smooth ride, providing a so-called “magic carpet effect.”

The Citroen C6 (name not confirmed) will ride on the same platform as the aforementioned Peugeot 508 and DS9, thus unlocking the possibility of a plug-in hybrid variant. The PHEV model is said to have an electric range of more than 39 miles (63 kilometers) and wouldn’t have to compete with the A4 since Audi doesn’t have an electrified TFSIe version of its successful sedan.

Interestingly, the design department has some extra work to do since Citroen plans on selling the car with different styling depending on the region. Changes will be made to the headlights, bumpers, and chrome accents to better suit regional tastes. In addition, the color options and materials used inside will also vary, along with the suspension tuning and the available engines.

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Citroen CEO Vincent Cobée told Autocar the new range-topping model will be priced much like a premium car, thus going after the likes of the Audi A4, BMW 3 Series, and Mercedes C-Class. While the Peugeot 508 is offered in an A4 Avant-rivaling wagon version, it’s not known whether Citroen is also planning a more practical body style.

Adrian Padeanu

Long-time fan of the fabled Four Rings.