Audi A4 helps sales to increase in second half of 2016

Audi has been on a roll this past year, as it’s been breaking its own monthly sales records with each consecutive month. The launches of the new Audi A4 and Q7 have done a lot to bolster those increases and it should only get better as new Audi models continue to debut. But as it stands now, Audi will begin the second half of 2016 with a bang, as the four-ringed brand has had a record setting July.

With 149,400 units sold worldwide last month, Audi has increased sales 2.3 percent year-on-year. Most importantly, though, Audi has increased sales percentages in all three of its core regions. North American sales increased 5.9 percent, Asia-Pacific by 4.4 percent and Europe by 1.5 percent. The Audi A4 seems to have been the major player in sales for the four-ringed brand, as 30,450 A4s sold worldwide, an increase of 14.9 percent.

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“At present we are facing numerous economic and political challenges in key markets. Despite these increasingly difficult overall conditions, the global demand for Audi models has remained stable,” says Dietmar Voggenreiter, Member of the Board of Management for Sales and Marketing at AUDI AG. “With our three strong regional pillars – our business in Europe, North America and Asia-Pacific – we are well placed to offset market fluctuations globally.”

Sales for
In July Cumulative 
20162015Change from 201520162015Change from 2015
  – Germany24,54622,960+6.9%190,700170,723+11.7%
  – UK11,55412,818-9.9%101,48999,194+2.3%
  – France 5,0185,177-3.1%37,64935,830+5.1%
  – Italy6,2524,862+28.6%38,37632,892+16.7%
  – Spain4,7844,205+13.8%33,58729,367+14.4%
(incl. Hong Kong)
Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.