Twenty five years ago, the very first Audi A4 drove off of the assembly line in Ingolstadt, Germany. Known as the “B5” generation, the first ever A4 replaced the longstanding Audi 80 and instantly became a hit. Since its introduction in 1994, Audi has sold more than 7.5 million A4 models and it started out hot right out of the game.
Within the first year of production the A4 became the brand’s best-selling car. Over 272,000 A4s found homes in just the first full year of production alone. It hasn’t slowed down, either. Instead, it’s become even more popular, with Audi selling over 344,000 A4s in 2018 alone.
“For a quarter of a century now, the Audi A4 has symbolized the Four Rings like no other model. It stands for cutting?edge technology in the premium mid?range, as well as for innovative production technologies at the highest level,” said Albert Mayer, Plant Director at Audi’s site in Ingolstadt. “The Audi A4 is a key pillar of the Ingolstadt plant in particular. Our employees’ tireless commitment and passion for our brand have been and continue to be the driving force behind the impressive success story of the A4.”
What’s impressive is that the A4 jumped into occupied water and still succeeded. In 1994, the BMW 3 Series was at an all-time high in its third generation and was widely considered the best sport sedan in the world. Yet the A4 still came out swinging and was able to land some real hits on its famous Bavarian rival.
“The A4 is a symbol of the Audi brand’s success. Our colleagues have made this possible over the past 25 years with a lot of dedication and commitment. This is a great achievement of which we members of the Works Council are very proud, and upon which I would like to congratulate everyone involved.” said Peter Mosch, Chairman of the Group Labor Council at AUDI AG.
Now, in its twenty five years of existence, the A4 has become Audi’s best selling car in history and the bread and butter of the brand. Here’s to twenty five more years.
Check out Audi.com for some first-hand reasons why the A4 has been so successful