This past March marked two records for Audi, as it recorded its strongest quarter in the brand’s history as well as its strongest month ever. In March, global sales increased by 4.6 percent to a monthly high of 186,100 units sold. That brings Audi’s sales up to 455,750 cars since January, or four percent more than last year’s first quarter. Most of that increase has to do with the influx of new models in both Europe and America, as new iterations of the Audi A4 and Q7, Audi’s best-selling cars, have just recently launched.
“The record start to 2016 is evidence of our global brand strength and of the success of our entire range of models, most notably the new Audi A4 and the new Q7,” says Dietmar Voggenreiter, Member of the Board of Management for Sales and Marketing at AUDI AG. “The strong demand in the first quarter confirms that we are on the right track to achieving another sales record for the full year in 2016.”
The new B9-generation Audi A4 has only been on sale in America for a couple of weeks, less than a full month, and A4 sales have already increased 36 percent. That shows a massive improvement in the quality of the A4, which we can attest to, and the success of dealers to help customers get into their newer cars. But it isn’t just the A4, as the new Q7 has achieved simply staggering levels of success since its introduction in Europe last summer. The Audi Q7 has achieved double-digit percentage growth every month since its launch and sold 9,600 units in March, marking a 93.1 percent increase. Since January, its global deliveries have grown by 89 percent to around 23,550 units. In Europe, Audi has tripled Q7 sales in the same period.
The enormous success of these models has helped the Audi brand overall, as Audi has seen an increase in quarterly sales across all models in Europe by 7.3 percent, selling around 222,350 cars. That 7.3 percent is also the same amount that Audi’s sales grew for just the month of March, over previous the year’s. Much of this came from double-digit growth rates in Germany, Italy and Spain to the tune of 10.8, 28.7 and 14.4 percent, respectively.
These new models have gained Audi a tremendous amount of success and it should only continue as Audi releases new models. The upcoming Audi A8 and A5 next year should add another significant boost in Audi’s sales and the newly refreshed A3 should continue to help this year. Audi is trending upward and the other luxury car companies better watch out.
|Sales for AUDI AG||In March||Cumulative|
|2016||2015||Change from 2015||2016||2015||Change from 2015|
(incl. Hong Kong)