Audi A3 ranks 4 in top conquest rate from non-luxury model

Research conducted by the specialists at Polk and IHS Automotive show the Audi A3 is the fourth choice for those who are upgrading to a luxury car from a lesser model. On top we find the Volvo C70 with a 68.01 percent of its customers coming from a non-luxury/premium brand, a very interesting result taking into consideration the model is not available anymore as it was axed after the 2013 model year ended.

In addition, the BMW 128i ranked seventh with a 53.93 percent conquest rate despite the fact that it too has also been discontinued after the 2013MY. Between them are the Infiniti JX35 / QX60 on second place with a 63.89 percentage, the Acura ILX with 59.66 and the aforementioned Audi A3 with a 57.34 percentage. Up next on fifth place we find the Cadillac ATS (56.88), Acura RDX (56.53) followed by the BMW and the Lexus CT 200h (53.17 percent).

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The top ten ends with the Land Rover Freelander / LR2 (52.47 percent) on ninth and the Mercedes-Benz CLA on tenth place with a percentage of 51.83. At the other end of the spectrum, the Mercedes-Benz S-Class is considered to be the least likely vehicle choice for a first-time buyer of a luxury automobile, registering a percentage of only 10.35. This shouldn’t come as a shock taking into account the starting price of the S-Class approaches the $100,000 mark.

Source: Polk & IHS Automotive

Adrian Padeanu

Long-time fan of the fabled Four Rings.