Research conducted by the specialists at Polk and IHS Automotive show the Audi A3 is the fourth choice for those who are upgrading to a luxury car from a lesser model. On top we find the Volvo C70 with a 68.01 percent of its customers coming from a non-luxury/premium brand, a very interesting result taking into consideration the model is not available anymore as it was axed after the 2013 model year ended.
In addition, the BMW 128i ranked seventh with a 53.93 percent conquest rate despite the fact that it too has also been discontinued after the 2013MY. Between them are the Infiniti JX35 / QX60 on second place with a 63.89 percentage, the Acura ILX with 59.66 and the aforementioned Audi A3 with a 57.34 percentage. Up next on fifth place we find the Cadillac ATS (56.88), Acura RDX (56.53) followed by the BMW and the Lexus CT 200h (53.17 percent).
The top ten ends with the Land Rover Freelander / LR2 (52.47 percent) on ninth and the Mercedes-Benz CLA on tenth place with a percentage of 51.83. At the other end of the spectrum, the Mercedes-Benz S-Class is considered to be the least likely vehicle choice for a first-time buyer of a luxury automobile, registering a percentage of only 10.35. This shouldn’t come as a shock taking into account the starting price of the S-Class approaches the $100,000 mark.
Source: Polk & IHS Automotive