Aud e-tron vs Jaguar I-Pace — First-Time EV Auto Express Test

This is an exciting time for electric car enthusiasts. Prior, EV fans had only handful of cars to choose from and most of them were from one or two brands. Now, several brands are developing their own EVs and, more importantly, EV SUVs. So people can now buy electric cars that they can actually use everyday and they can buy them from automakers with established credibility. But the important question is this: which is better — the Audi e-tron or the Jaguar I-Pace.

Both the Audi e-tron and Jaguar I-Pace are the first purely electric production vehicles for each brand and they’re both SUVs. However, despite their main similarities, they’re drastically different cars. They’re similar meals but made with hugely different recipes. But which recipe is best? Auto Express recently found out.

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The Audi e-tron is a very large, very luxurious SUV, regardless of its powertrain. First and foremost, Audi wanted the e-tron to feel like any other of its SUVs; luxurious, high-tech and enjoyable to drive. It nailed two of those design briefs. While the e-tron is very luxurious and very high-tech, it’s not exactly fun to drive. Its 402 hp and all-wheel drive are nothing to sneeze at but its enormous curb weight kills any of the enthusiasm that you might expect it to have. So while the e-tron is very relaxing to drive, it’s not very fun or enjoyable.

On the flip-side, the Jaguar I-Pace is the polar opposite. It’s actually down on power a touch, with 395 hp, but it feels more exciting. The I-Pace is capable of 0-60 mph in 4.4 seconds, while the Audi does it in 5.4 seconds. But that’s only part of the story. The Jag has better steering, more engaging handling and much better looks. The e-tron is a handsome car but the I-Pace is gorgeous.

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There are some real reasons to buy the Audi e-tron. It’s incredibly luxurious, very high-tech and as spacious and practical as a Q7. But it sort of feels like every other Audi SUV. If feels ordinary. This is intentional, as Audi wants the e-tron to feel like a normal car so that it will attract traditional car buyers, but it’s almost too normal. The Jaguar I-Pace, while flawed in its own way, celebrates being a performance EV and is more thrilling to drive. So Audi Express named it the winner.

Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.