A few weeks back, we learned that Audi would be teasing yet another electric crossover during a Super Bowl commercial. There weren’t any other details of such a car but we do know that Audi is planning on a third e-tron model and it will be some sort of crossover. Now we’re learning that it third all-electric car will be an Audi Q3-sized crossover and will debut by 2021.
According to this report from Bloomberg, “Audi plans to introduce an electric crossover about the size of its compact Q3 sport utility vehicle”. This report also claims that this upcoming Q3-sized Audi e-tron will be built in VW’s Zwickau, Germany plant. It’s said that it will be designed as an affordable electric crossover and will even share some VW parts to keep costs down.
This is interesting to hear because it will give Audi an affordable electric car that could undercut anything from BMW, Mercedes-Benz or Tesla.
Though, there’s also some bad news coming from this report. According to Bloomberg’s source, the announcement of a limited-production run of the Audi PB18 e-tron wasn’t exactly true. The announcement made by Audi CEO Bram Schot was apparently “merely meant to state with a sense of irony the company would build the supercar if someone could make the project economically viable.”
That’s very disappointing news, as that announcement had us very excited. The PB18 e-tron was one of the best looking concepts of any kind we’ve seen in some time. It was also a 671 hp electric supercar with a sliding driver’s seat.
Still, the idea that there will be a more affordable Audi e-tron crossover, something Q3-sized, is exciting. Such a car would allow a vast majority of customers to not only get into an electric car but one from a premium brand with a good amount of space and practicality. We’re going to keep our eyes peeled for Audi’s Super Bowl TV spot to see if we can steal any information from it.