We’re still a bit dizzy from the shock of learning that the 2020 Audi RS6 Avant is coming to America. For the first time in history, Audi will be sending its most powerful wagon ‘Stateside and we’re still a bit shocked. However, now it’s time for business. Now it’s time to realize that if enough Americans don’t buy the RS6, it will be America’s last.
It’s no secret that Americans don’t buy wagons of any kind, never mind six-figure, 600 hp wagons. So Audi is being a bit brave, selling such a car here in the ‘States. It’s a leap of faith selling the RS6 Avant here but if the folks in Ingolstadt aren’t rewarded for it, it’s not going to happen again. So now it’s time for us to reward them for their faith in us.
Of course, there aren’t a ton of Americans that can afford a super wagon and there are even less that want to. However, Audi understands this. What Audi is hoping for is that the small portion of American enthusiasts that can both afford the RS6 Avant and want it will actually buy it.
If the select few enthusiasts that constantly bemoan Audi for not selling enough wagons, and have deep enough pockets, actually put their money where their mouths are, we’ll be in good shape. But Audi did its part and the onus is on us now.
To be honest, it seems a bit crazy that there are more Americans that don’t want the RS6 Avant than that do. As a daily driver, it’s near-perfect. It packs power, performance, practicality, style, technology and luxury into one package. Sure, it’s a bit pricey but that’s the price of having such a brilliantly well-rounded car. Honestly, aside from some enthusiasts not preferring the look of wagons, it seems like Audi’s latest uber-wagon is faultless.
So this is a call to all enthusiasts with deep enough pockets — buy the newest RS6. If you can afford it, you won’t regret it and you’ll be doing the greater enthusiast community a massive favor.