Most premium automakers have already either created or bought some sort ride-hailing/car-sharing/fleet-rental company. The idea is that traditional car ownership is becoming a thing of the past and buying a car isn’t just buying a car anymore, it’s buying into a brand. With these new companies/services, automakers can offer customers access to their vehicles that reaches further than just their own personal car. For Audi, that service is Silvercar and it’s now created a new “Always Audi” program to go with it.
Silvercar is essentially a rental service that Audi purchased and it provides silver Audis to customers when they travel. For instance, if you’re landing at an airport, you can have a Silvercar ready and waiting for you to drive away and use for the time that you’re in another state. With the new “Always Audi” program, any customer that leases or buys a 2019 Audi or newer will get seven free days of Silvercar rentals. Among the Audis you can rent through Silvercar are the Audi A4, A5 Cabriolet, Q5 and Q7.
“This new offering deepens our ties with Silvercar and offers customers even more ways to experience Audi,“ said Cian O‘Brien, Interim President and Chief Operating Officer, Audi of America.“ With this program, Silvercar will make it easy to drive the Audi you love – or experience other vehicles in the fleet – even when you’re away from home.”
Audi purchased Silvercar back in 2017 and it’s since expanded the brand considerably. “Together, Silvercar and Audi create an ecosystem that gives customers choice and access to the brand in a way that best fits their lifestyle,” said Matt Carpenter, CEO of Silvercar by Audi.”This new program is an industry first for the premium market and Silvercar’s ability to deliver a tech-enabled, on-brand experience enhances Audi mobility offerings.”
For Audi customers that travel quite a bit, this is a very helpful service, especially for the first seven free days. That might not seem like a lot but that offer provides a free, and luxurious, rental car over a week-long vacation, which can actually save customers a significant amount of money. Plus, it’s a nice service in addition to your Audi purchase.