Alfa Romeo Giulia to challenge Audi A4

We’ve talked about the Alfa Romeo Giulia Quadrifoglio, the 500-plus hp super sedan from Alfa Romeo to compete with the Audi RS4 and BMW M3, quite a bit already. Its gorgeous design and massive power figures, plus its availability with a manual, has car enthusiasts drooling over what could be. However, issues in Turin have pushed back the production of the Giulia quite a bit and the Quadrifoglio variant even further. However, the standard car is scheduled to go into production at the end of March and it could very much challenge the Audi A4 in the segment.

The brand-new B9 Audi A4 is an excellent car, one that is fast, fun to drive, comfortable and full of amazing technology. It’s one of the best possible all-around executive cars on the market. But the A4 does have one flaw, one that seems to be universally maligned by enthusiasts, and that is that the A4 isn’t very exciting.

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2016 Audi A4

While the new Audi A4 is a great car, it looks like the previous A4, with only minor body changes, it’s very serious to drive and just isn’t a very emotional machine, overall. The Alfa Romeo Giulia, on the other hand, is all emotion and excitement. In fact, the Giulia will probably be the best looking and most emotional car in the segment when it debuts. It will most likely trade a lot of the Audi’s build quality and reliability for that emotion and excitement, but that might be enough to sway some buyers.

There’s no doubt that the Giulia will be a looker and will be a soulful machine. But it also might perform well, too, further increasing its threat to the A4. The standard Giulia will debut with a 2.0 liter turbocharged four-cylinder engine in various states of tune. There will be a 180 hp, 250 hp and 330 hp variants of the turbo four-pot, with likely only one to be coming to the US. There will also be a 2.0 liter turbo-diesel engine available in European markets, which will come in 135 hp, 180 hp and 210 hp states of tune. The 250 hp petrol variant of the Giulia will compete directly with the Audi A4’s 252 hp 2.0 liter TFSI four-cylinder engine and the 330 hp Giulia will compete with the 354 hp Audi S4.

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So if the Alfa Romeo Giulia can perform within the same breathe as the Audi A4, while looking more exciting and driving with more emotion, it could steal away quite a lot of Audi A4 buyers. The brain will tell people to go Audi, for its superior technology, build quality and reliability. But the heart will tell buyers to go for the Alfa for its looks, emotion and excitement. After all, buying a car is an emotional choice, as if it weren’t we’d all be driving beige Toyota Camry’s. So Audi should be worried about the Giulia. If it ever gets here, that is.

Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.