According to Autoblog, during a dinner preceding the LA Auto Show, Audi spokespeople claimed that somewhere between 20-25% of all Audi models will be either hybrids or fully electric models. The main Audi executive behind these claims was Audi of America president Scott Keogh, who was very excited about Audi’s electric future.
“When you look at what needs to happen and you look at what we see happening in the marketplace, we’re probably looking at a world where 25 percent of Audi’s sales, over the next ten years, just to throw out a rough point in the future, are either going to be full electric or have some plug,” Keogh said. “This is the reality as we see it.”
Keogh is convinced that the e-tron Quattro Concept will be the car to launch Audi’s new e-tron ventures and be a sort of game changer in the automotive landscape. The e-tron Quattro Concept, as you may already know, is Audi’s entry in the world of fully electric vehicles and will be an electric luxury SUV, possibly dubbed the Q6 when it finally debuts. The e-tron Quattro Concept is said to use the electric powetrain from the Audi R8 e-tron concept and should be good for 0-60 in 4.6 seconds and have over 300 miles of range. Keogh is incredibly excited about the e-tron Quattro Concept and is certain that it will change the automotive world when it finally debuts.
“Everyone knows, in the history of the world, launch a defining, game-changing product, in whatever category it bloody is, and – boom – the world changes,” says Keogh. “I’m convinced that’s what our engineers are doing. It’s a vehicle that’s going to put a smile on your face and it’s going to go bang. When something goes bang, people watch and they want to be a part of the bang. And away we go.”
But to get to 20-25% electric, Audi is going to have to set up a solid EV/Hybrid foundation. Much of that begins with its dealerships. With the Audi A3 e-tron Sportback to be arriving later this year, Audi is training its dealerships and their staffs on EVs and hybrids. Of the 210 dealerships across America, only 10 have yet to sign up for Audi’s EV program. So when Audi’s new EVs arrive, the dealerships, salespeople and customers will be prepared for them.
But it isn’t just dealerships that need to be ready. Audi is working on creating a network of 150kW charging stations throughout the country. Having a Level 2 charging station at each dealership isn’t enough. There needs to be a solid infrastructure of fast charging to allow for EVs and hybrids to be fully utilized in the real world.