2021 Audi RS7 Configurator Live On Audi USA Website

Finally. Audi USA announced pricing for RS7 Sportback at the beginning of March, but it’s only now the RS7 configurator is up and running on the company’s website. Even before ticking any of the boxes, you’re looking at least $114,000. That’s a lot of money for a “standard” car, but you do get laser LED headlights, an electric tailgate, leather upholstery, and lots of other goodies for your money’s worth.

If you’re not happy with the no-cost Nardo Gray paint, there are six additional hues available for an extra $595: Florett Silver, Glacier White, Mythos Black, Navarra Blue, Tango Red, and Daytona Gray Pearl. There’s also Sebring Black Crystal for $1,075, while an Audi Exclusive color will set you back a cool $3,900. There are a bunch of alloy wheels to choose from, either in 21- or 22-inch sizes.

Once you’re inside, the RS7 configurator offers more ways to drive up the car’s final price tag. For example, the comfort seats bring 18-way power-adjustable front seats with massage and memory functions for $1,500. The Valcona leather is available in one of the four finishes without having to spend extra, while the carbon inlays cost $500.

Unlocking a 190-mph top speed requires getting the ceramic brakes, which are a steep $8,500 option. The RS7 configurator also shows a Black Optic package ($2,750) with numerous dark accents, along with a Carbon Optic package ($6,650) replacing those black surfaces with carbon fiber. A sport exhaust system with black oval tips costs $1,000.

Those willing to reach deeper into their pockets can get anything from a $2,500 night vision system to a $3,000 black Alcantara headliner. Audi will happily throw in a 19-speaker, 1,820-watt Bang & Olufsen sound system for another $4,900 and three additional packages: Driver Assistance ($2,250), Executive ($2,500), and Individual Contour Seating ($1,500). These add a variety of items such as heated rear seats, power soft-closing doors, additional leather surfaces, traffic sign recognition, active lane assist, and more safety kit.

The last section of the RS7 configurator is about accessories, including a cargo box for 60 bucks and a bike rack for another $190. If you’re wondering how much the fully loaded version retails for, we managed to max out the configurator at $152,445, thus adding $37,450 worth of options. See if you can beat our price at Audi USA’s website.

Adrian Padeanu

Long-time fan of the fabled Four Rings.