It’s no secret that 2020 was a rough year for most of the world. The global Coronavirus pandemic hurt not only small mom and pop shops but big industries as well, with massive global economies facing harsh effects of government lockdowns. However, the automotive industry did okay for the most part, with some brands doing better than others. One brand that, shockingly, excelled was Audi, which had its most successful quarter in history at the tail end of 2020.
“Thanks to an extremely strong performance internationally by our team, around the middle of last year we emerged from the first wave of corona. Following a strong third quarter, this made a major contribution to the successful final push in 2020,” says Hildegard Wortmann, Board Member for Sales and Marketing at AUDI AG. “The global situation continues to be challenging at present. Nevertheless, for 2021 we have set ourselves ambitious targets, aim to achieve continued growth, and view the future with optimism.”
One of the reasons why Audi did so well toward the end of 2020 was the flexibility it offered customers. Allowing for digital sales and the Audi Live consultations, Audi allowed customers to shop for and buy cars without ever having to physically visit a showroom. That not only increased safety but gave customers peace of mind.
Even more surprising than the fact that Audi broke its sales record was just how successful the Audi e-tron was. The e-tron SUV, along with its Sportback sibling, saw its sales skyrocket in 2020 by a whopping 79.5 percent, selling 47,324 cars. Not only is the Audi e-tron the best selling EV among premium German automakers (Audi, BMW, Mercedes-Benz and Porsche) but it’s the best selling EV in Norway full-stop. Considering that Norway is sort of the EV capital of the world, that’s high praise for the e-tron.
With Audi doing so well in 2020, it’s not hard to imagine that the brand keeps its momentum heading into 2021. It’s clear that Audi is going to continue to allow customers to shop and buy in a safe and socially-distant manner, which will be an advantage moving forward. It’s also going to debut at least two new all-electric models in 2021, so the brand will continue its mission to become the biggest premium EV automaker on the market. If it can just keep up the pace, Audi is looking forward to an excellent year.