2020 Audi A3 Sportback and Audi e-tron S Livestream Reveal March 3

After the cancellation of the 2020 Geneva Motor Show, Audi had to scramble a bit to figure out what it was going to do with the A3. The 2020 Audi A3 Sportback was originally set to make its worldwide debut in Geneva but obviously had to change its plans. Now, the brand is going to livestream its reveal for the world tomorrow, March 3.


Tomorrow was originally set to be the first day of the Geneva Motor Show, so the date of the A3’s reveal hasn’t changed, only the venue has. Now, though, it’s arguable even better because the world gets to see it live, rather than having to wait for members of the media to show it off.

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The big news for the 2020 Audi A3 Sportback is that it will be available as a plug-in hybrid. “Plug-in-hybrid models are a central element in our electric offensive,” says Bram Schot, Chairman of the Audi Board of Management. “We are offering a mild-hybrid and a plug-in-hybrid version of the A3 this year. This means that systematic electrification of our model range has now reached the compact class as well.”


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Alongside the A3  Sportback will be the Audi e-tron S, which will make its worldwide debut via the same livestream. We only recently learned about the e-tron S, the sportier version of the standard e-tron SUV. From what we’ve learned, it features a third electric motor — two small ones at the back and one big one at the front — more power and revised handling, making it more fun to drive, something the standard car desperately needed.

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We’ll get to see these cars soon enough, as the 10-minute livestream will begin tomorrow at 9:50am CET (3:50am EST). So stay tuned for what should be a very important event for Audi and its fans.

CategoriesA3 Editorial
Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.