If you’ve read some of our reviews, you’d know that we’re close friends with the folks at Ray Catena Audi of Freehold, located in Freehold, New Jersey. While being friends with an Audi dealership isn’t that unusual, Ray Catena’s Audi Freehold is the largest Audi showroom on the East Coast and one of the largest in America. It’s also a recipient of Audi’s Magna Society Elite award, something quite prestigious and something that only eleven other dealerships in America can claim. So when they recently invited us to come see the unveiling of the 2018 Audi Q5, we came running.
They welcomed us to the party on a red carpet (it was actually purple, but you get the idea), where our car was valeted and we walked into the dealership like movie stars. They even had a wall with Ray Catena Audi logos on it to take pictures in front of, like on the red carpet at the Oscars.
Once inside, we saw the new Audi Q5 sitting on a purple carpet of its own, covered in a black sheet, awaiting its eventual unveiling. It was flanked by an Audi R8 V10 Plus, which sat there to greet guests who awaited the Q5’s showing. There was also some entertainment to keep guests occupied, such as an aerial yoga artist, and a fantastic spread of food and drinks. Ray Catena is one of the biggest names in car dealers on the entire East Coast, possibly the biggest, so the event was first class.
When it finally came time to unveil the new, second-generation Audi Q5, smoke machines were going off, filling the room with dramatic ambience and models presenting the cars. It was as extravagant as when Audi unveils cars itself at auto shows. There were two Q5s to be revealed, one that was Brilliant Black over black leather interior and another that was Navarra Blue Metallic over Rock Grey interior. Both looked great but the Navarra Blue is a fantastic color option that really shows off its design language. We were by the black one but even that one was mobbed in people once it was revealed, so we didn’t get a lot of pictures (an Audi Q5 gallery will be featured below).
It was a good night for us, good for Ray Catena and good for Audi. The first-gen Q5 sold like crazy and customers loved it. This new one is going to sell even better and I can imagine dealerships having a hard time keeping them on their lots.