When us car enthusiasts buy a car, it’s not often that IIHS safety ratings are top priorities. We tend to look at safety ratings dead last, if even at all. The horsepower figures, torque numbers, 0-60 mph times and quarter mile times all come before crash ratings in our research. However, most of the car buying world feels otherwise. To most normal folks, safety ratings are one of the most important aspects of a car, if not the most important.
This is especially true in small crossover customers. These are usually family people with young families. Young families mean small children and the safety of small children is paramount. Which means that the 2016 Audi Q3 receiving a “good” rating in each of IIHS’s tests. Moderate overlap front, small overlap front, side, roof strength, and head restraint evaluations are all tests IIHS puts a car through and the Q3 passed with flying colors. This is good news to all suburbanites who need a small crossover for their small children, but not one too big as to be uneconomical.
This is a big mark for Audi if it wants to appeal to younger family audiences. The top safety ratings help give the Audi Q3 credibility as a small family hauler. It also give Audi an edge over BMW and Mercedes-Benz. Hopefully, the Q3 is as good to drive as it is safe. If so, the Q3 will send a serious blow to the BMW X1 and Mercedes-Benz GLC Class.