On this very day, in 1916, Ferruccio Lamborghini, the eventual founder of Automobili Lamborghini, was born. Born to farmers in Northern Italy, ambitious Ferruccio also owned a tractor manufacturer, as well as a winery, among other businesses throughout his life. To this day, all of his businesses are still in operation, though they do not all have an affiliation with their founder or his heirs.
Most famously known for his founding of Automobili Lamborghini in 1963, however, a decade later, Ferruccio had sold all of his stake in the company. In 1974, he retired to a large estate in central Italy, and sold off many of his business interests. Lamborghini then turned his attention to producing wine and enjoying the fruits of his previous labor.
Still, his time with the automaker that bears his name was integral to shaping the company into the brand which it has become today. From the very beginning, taking on Ferrari, his goal of building the best exotic, sports cars has led the company to build some the most exciting and visually appealing vehicles, arguably, ever. The brand’s products have inspired and motivated many over the decades, perfectly embodying the ‘poster car.’
Today, under the leadership of Audi, Automobili Lamborghini is thriving, and growing, while remaining true to the company’s founder’s vision. Too, the brand has acquired famed motorcycle manufacturer Ducati, which has been referred to by many, including Ducati’s current Chief Executive, as ‘the Ferrari of motorcycles.’