New Audi A6 could debut at Geneva Motor Show

Next generation Audi A6 render by Tobias Büttner

A few weeks ago, Audi announced a campaign for young filmmakers to submit ideas for a video launch of the upcoming Audi A6. It’s part of the brand’s “Reveal the A6” competition but it also might hint at the actual reveal date of the next-gen A6.

Apparently, the people with the six best ideas will be flown to Ingolstadt to “experience the new Audi A6 Sedan up close” on January 15. This will likely be a private showing of the A6 and will not be shown to the public. Although the wording in the material Audi sent out to those filmmakers might suggest that the public could get a glimpse of it, as it said “Up to this point [Jan 15], the car will not be disclosed to the public.”

Next generation Audi A6 render

From the six video pitches, three will be chosen. Those three videos will be shown at the 2018 Geneva Motor Show, which indicates that’s probably when it will be unveiled to the public. That would also make more sense than to debut it in the middle of January, as the Geneva Motor Show is a big deal and the Audi A6 is extremely important to the brand.

As far as styling, Audi claims to expect similarities to the new Audi A7. In that same material, the four-ringed brand said “take a closer look at the new Audi A7 Sportback” for reference on what the upcoming Audi A6 will look like. Which is surprising considering Audi just announced that its Russian Nesting Doll style of design would be coming to an end. Hopefully, the new A6 differentiates itself enough from the A7.

In terms of powertrains, expect the usual suspects. So the new turbocharged 3.0 liter V6 engine will be available, along with the brand’s 3.0 liter TDI turbo-diesel. There may be a 2.0 liter turbocharged four-cylinder engine, the same one offered in the Audi Q5 and Q7, which would act as the entry-level engine. As for transmissions, it will likely get the same eight-speed automatic as almost every other Audi, although a turbo-four could likely be mated to a seven-speed dual-clutch unit.

We’re excited for the upcoming Audi A6, as it will replace one of the brand’s oldest, most obviously aging models. It should bring new looks and new technology to the fight against the new BMW 5 Series and Mercedes-Benz E-Class, both of which are excellent cars. So the new Audi A6 needs to be really good. We’ll likely find out at Geneva.